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9 Tips to Great Design for Your Marketing Materials

9 TIPS FOR GREAT DESIGN

1) Dont just hire a good designer. Hire someone who
has had plenty of experience designing business
collateral. Your designer needs to ask you the
right questions about the project. And he/ she
needs to be able to turn the design round
reasonably fast too.

2) Write the copy first. I believe the copy drives the
project. (Unless this is a print ad, in which case
the visual and headline will often dominate).

3) Read your copy word for word to your designer.
Youd be amazed how often designers dont
understand the project because they havent been
properly briefed. Your designer is going to be
expressing in design the same persuasive arguments
that you / your writer will be articulating in words.

4) Ensure that your designer communicates your branding
i.e. the values you are trying to communicate.

5) Check that the copy is easy to read once it has
been laid out by your designer. If the design takes
too much attention to itself, then your readers wont
be following your arguments.

6) A professional designer will give you a creative brief:
he sets out on paper the brief as he understands
it. This includes the brand and the benefits of the
offer in question. The creative brief means
misunderstandings get cleared up before it they are
too expensive to change.

7) Hell then present you with 2-3 design options for
your review, about 3 weeks later.

8) Remember, you arent choosing the color for your
sports car, you are choosing the piece that best
reflects the brand and personality of your company or
offering.

9) Finally your designer brings you the finished product.
He instructs printers and oversees production.

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AN ARTICLE FOR PUBLICATION FOR YOU? Contact Neroli Lacey NOW!

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or direct mail? Call Neroli Lacey NOW
to win more business TODAY.

CALL ++ 612. 215. 3826
or email: neroli@beyondcommunications.com

Ive been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, and more.
Please visit my website: beyondcommunications.com

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Newbury Full Size Headboard or Footboard - Powell Furniture - 976-072

This headboard or footboard comes with an optional extension that you remove for the footboard so that it sits lower. Order 2 for a complete bed and do not use the optional extension for the footboard.

976-072 Features: Full Size Constructed of steel with decorative aluminum castings Fully assembled Finish:
"Autumn"

Dimensions:
Headboard: 60 1/2" tall, Footboard: 44 1/2" tall

Price: 224.63

Full Size Comforter Set - 10-Piece Premium Pack in Wisteria Pattern - 80JQ611WST

Includes comforter, bedskirt, (2) shams, (2) 18" square accent pillows and maxicale 200 sheet set. Designed specifically with today's kids in mind. The Cozy Kids Collection offers the perfect way to finish any kid's bedroom. Whether you are buying for a discriminating pre-schooler or a teen, we are sure you will be pleased with the high quality and selection of our Cozy Kids Collection. A cool, floral cottage look with a comforter of crisp yellows, greens, and corals in various textures, highlighted by plaid and striped coordinates. 80JQ611WST Features: Comforter: deep quilted with tack and jump style detailing with 16 ozs. of hand packed bonded fiberfill and is made with extra soft brush finish for the ultimate sleep surface Sham: self-backed, envelope style closure Bedskirt: Made with pleated sides/tailored and with split corners to allow for a full 15" drop Accent Pillow: finished with tailored, ruffled or piped detailing as photographed Maxicale Sheet Set: will fit a mattress up to 17" thick Material Content: Comforter: 100% cotton Sham: 60% cotton / 40% rayon Bedskirt: 52% polyester / 48% rayon Accent Pillow: 52% polyester / 48% rayon Sheets: 50% cotton / 50% polyester blend Finish:Wisteria Pattern Dimensions:Comforter: 76" x 91"

Price: 309.00

Allspice Dining Room Furniture Set 1 - Powell Furniture - 358-DINING-SET-1

You will receive a total of 4 chairs.

Comfortable and casual with a light and elegant flair.

Includes: 1 x Allspice Dining Table (358-417) 2 x Allspice Dining Chair (Set of 2) (358-434-SET) 1 x Allspice Buffet with Parquet Top (358-420) 1 x Allspice Hutch with 2 Adjustable Shelves (358-421) Features: Table Features:Tapered legs Coved apron rails Hand matched veneer top Covered with a soft, medium sheen, espresso finish Seats up to 6 in style, add the leaf to make room for 8 Leg and leaf assembly Chair Features:Framed lattice back with an inset upholstered pad Interwoven webbed poly Dacron seat covered in a rich brown 100% microfiber Topped with a stepped edge curved crest rail Supported by shaped tapered legs Finished in a soft, medium sheen, espresso Some assembly required using 10-bolt construction Buffet Features:Tapered legs Hand matched veneer top Pull-out serving shelf Generous fixed base shelf 4 Storage drawers Dark antique brass finished metal pulls All covered with a soft, medium sheen, espresso finish Some assembly required Hutch Features:Framed glass end panels and doors Recessed can lighting 2 Adjustable framed glass shelves Dark antique brass finished metal pulls All covered with a soft, medium sheen, espresso finish Some assembly required putting shelves in place Dimensions: Table: 36"(W) x 54"(D) x 30"(H) Chair: 23 3/4"(W) x 20 1/4"(D) x 40 1/2"(H)
Seat Height: 18 5/8" BUffet: 41 1/2"(W) x 18"(D) x 34"(H) Hutch: 41 1/2"(W) x 18"(D) x 38"(H) Finish:
Espresso

Price: 1350.54

Globe - 4 Inch Levitating Gold Globe - 6889-1092

6889-1092 Features:Gold and Brown globe ball is suspended in mid-air by an electronically controlled magnetic fieldA built-in computer chip continuously adjusts to atmospheric changes to guarantee the globe remains suspendedCurved frame and baseFinish:Gold / Brown

Price: 59.00

Chest - Braywick Drawer Chest in Light Oak - 88-5272-41

88-5272-41 Features: Constructed of solids woods and wood veneers Made of Eco-friendly Rubberwood solids and veneers done in a multi step light Oak finish Soft contemporary styling Framed inset doors and drawers Handsome decorative detail in shaped edge tops All wood fully finished drawer interiors All drawer glides pre-assembled Satin finished hardware Some assembly required Finish:
Light Oak

Dimensions:
38"(W) x 19"(D) x 51 1/4"(H)

Price: 349.00

marketing company Items For Viewing
Sweatshirt Navy Blue " Marketing Officer " Occupations

Sweatshirt Navy Blue " Marketing Officer " Occupations
This is a great sweatshirt. Great gift. All TopExpressions products are made under strict quality controls. 100% cotton, weight aprox 25oz.

Ge Bluetooth Headset Replaceable Aaa Battery

Ge Bluetooth Headset Replaceable Aaa Battery
Marketing description is not available.

Customer Review: What DOESN'T GE do well???

General Electric...I don't know about the rest of you, but upon seeing who made this item I thought to myself 'Really? They make cellphone accessories now?'

Yep. They do. And they make them well.

But not only that, they perfected a concept I'd always been hoping somebody would - a bluetooth headset that allows you to simply swap out AAA batteries at will. Who wants to be talking on their bluetooth and suddenly the thing just dies on them in the middle of a conversation? Well...now you need to charge it until eternity. And, of course, the day finally comes when the piece of trash battery included with the headset only holds about 5 minutes of juice. Who wants that? With the AAA battery, it never wears out, it's not all that heavy, and you can replace it whenever you like in about 5-10 seconds. If you're really good you can do it one-handed while driving!

When I said GE perfected this concept, I was serious. The only other AAA-operated bluetooth headsets were both made by Motorola (there's one that runs on a AAAA battery, but I don't feel like spending $15 on a battery that's weaker than a AAA, nor do I feel like smashing open a bunch of 9V batteries to GET AAAA batteries). I own both of the Motorola versions, the H300 and the HS805. The H300 was their first attempt, and it's alright. I could run with it on, but it was incredibly quiet, the earpiece didn't insert into the ear, and it had a tendency to echo the other person's voice back to them. The HS805, the so-called 'upgraded version' of the H300, was simply a piece of junk. It had all the problems of the H300, plus it would fall off my ear if a gust of wind passed nearby. It had all of the problems of the H300 and no improvements whatsoever.

Enter General Electric. This bluetooth you're looking at right now - do you know how many of those problems it has? None. Zero. Zip. And using a long-life AAA battery, it has a MONTH of standby time. 30 DAYS. I hardly need to keep AAA batteries in my car with a life like that, but I do anyway. No echo, no discomfort, yesterday I ran 6 miles with it on and only needed to adjust it 3 times when it wiggled itself loose. It inserts into your ear so you can hear it extra well, and the earpiece is vertically adjustable to your ear's length. The earpiece also allows the weight of the device to be shared between your ear canal and the top of your ear. My ONLY complaint on this device is that it seems to have a difficult time filtering out wind. So outdoor use requires you to face a different direction and while driving you need to point your A/C vent away from your face. Not even a big enough deal to warrant 4 stars, in my book.

The best bluetooth on the market, IMHO, is less than $35. The choice is clear. Hope you all enjoyed this...

Disney CARS Stickers - 4 Sheets

Disney CARS Stickers - 4 Sheets
Each package contains 4 sticker sheets with 12 stickers on each, featuring different characters and emblems from the movie "Cars." Character stickers are about 1 1/2" in size, and emblems are about 1/2".

Endless Referrals, Third Edition

The definitivve guide to turning casual contacts into solid sales opportunities

In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."

--Tom Hopkins, author of How to Master the Art of Selling

"Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere."

-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor

"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder."

--Alan Weiss, Ph.D., author Million Dollar Consulting

"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."

--Dottie Walters, author of Speak & Grow Rich

"A no-nonsense approach to building your business through relationships."

--Jane Applegate, syndicated Los Angeles Times columnist

Customer Review: A pleasant exception to the rule of "empty" business books

A recent editorial in Fast Company Magazine complained about the lack of meaningful and actionable content in many best-selling business and professional development books. The editorial talked about books that, quite simply, fail to deliver on their promise because they are all theory, no detail.

Luckily, some best-selling business books do sell a lot of copies, such as Bob Burg's Endless Referrals that has sold more than 150,000 copies.

And, deservedly so. Not only does Endless Referrals point out the numerous different options available for building referrals, but it describes specific, actionable steps that you can take to implementing a desired strategy.

By being willing to "dirty his hands" with specific details, Bob Burg provides the missing link between good intentions and taking action in a positive direction every day. A great book, extensively underlined when I finished reading it.

Customer Review: Business Builders Must

Good stuff Bob!!

Once youo start reading the common sense contained within becomes a little over whelming, why isn't this stuff taught in schools?

Cheers

Andrew Fenwick

Sunrider Business Owner

Newcastle Australia

BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed
In an era in which complex marketing theories compete for attention, it is harder than ever to communicate a brand's message. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding, and stay away from needlessly complicated strategies. Drawing on years of experience with some of the world's top brands, he shows how to reach customers and make your brand resonate. He also looks behind the scenes at traditional names like Maxwell House and newcomers like iPod, explaining what they do right--and wrong.

Customer Review: Better the 2nd time

I re-read "BrandSimple" while navigating through airports over the weekend. Remarkably, it was even stronger the 2nd time around, and 1+ years after my initial read. Few books of any genre can make that claim. I was reminded of just how much great, immediately actionable knowledge Adamson has captured in this book. I've worked in branding and marketing for 17 years and feel strongly that BrandSimple should be compulsory reading both for the branding veteran as well as the relative novice. Kudos to Mr. Adamson...

Michael Draznin

Customer Review: Good thinking on "Branding Signals"

This was an entertaining read, especially the depth of case studies. Allen used the term "branding signals" several times in this book, which I found to be nice illustration on how to articulate brand equity. As a former brand consultant and now client, I recommend it as a value-added thought piece.

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Using Flash Tutorials To Increase Conversions… a $1 Million Idea?

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Israeli startup company, EyeView, has raised anywhere from $500,000 to $1 million in seed funding to build technology it says will increase website conversion rates. The big idea? Displaying short Flash tutorials - screencasts, video guides, or any rich media presentation - with a call to action at the end. Presumably EyeView aims to make it easy for marketers to put together such tutorials, but if that’s the big idea… I don’t get it. Technology is nice. Flash videos are nice. But a nice Fla

Radio Host Has Drug Company Ties - New York Times

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