Saturday, January 10, 2009

We felt that business marketing online demanded more recognition than it is presently getting. So we had decided on writing on business marketing online. Enjoy it.

The Best business marketing online Articles on Wine
Adventure Online Marketing

Adventure tours

What does Jackson Hole Whitewater have that makes it come up first when you search "white water rafting Wyoming?" It can be summed up in three words: Search Engine Optimization. Their website has been optimized to pull the attention of a search engine directly to it. Properly optimized sites bring outdoor adventure companies upwards of 80% of their business. With that much potential income at stake, one can understand how important a strong web presence is. Here, we'll explore the benefits, reasoning, and steps to proper search engine optimization:

* What exactly is Search Engine Optimization, and how is it going to help me?

* How does the internet affect adventure marketing?

* How do I determine my competition?

* How can I reach more customers online?

Let's start off with a brief explanation of Search Engine Marketing. At any one time, there are upwards of 500 to a cool million websites competing for a keyword phrase. For instance, "adventure tours" gets searched an estimated 310 times a day. Each time someone searches for that particular term, there are 4610000 different sites competing for dominance. Not the best odds. On top of that, statistics show that nearly 70% of people searching only look at the first page of their search results. So even if you're placing, let's say, 15th in line for a search term, there's a large percentage of potential customers you're missing out on by appearing on the second page.

The links that come up first don't get there by accident. To decide which links to bring up on the first page, the search engine views 'page rank,' which is assigned based on relevant content, appropriate links, meta tags, etc. Sites that come up on the first few pages have been optimized to do so. Optimization is a complex operation, but well worth the time and money you put into it.

* The internet's effect on adventure marketing.

Before the advent and saturation of the internet, travelers relied on advertisements and postings in local newspapers and phonebooks to point them in the right direction. Today's traveler is of a different mind set. Statistics show that 90% of all vacationers research and plan their travel activities online. Many hotels offer internet access, which aids this process. With this simple and familiar form of research readily available, today's adventure company needs to have a strong online presence to pull in prospective customers.

* Competition

Adventure marketing is a competitive world. Generalized search terms pull back so many results that it's next to impossible to get a website to rank on the first page for major terms. Here are some examples:

Key word searched Searches per day Competing websites
Kayaking 649 12100000
Scuba Diving 1453 22600000
Rock Climbing 1215 12400000
Skydiving 1043 5320000
Whitewater Rafting 337 3570000

That's a lot of competition! As you have probably guessed, the first few pages of search results are very well optimized pages. However, these people are not necessarily your competitors. Just because Crystal Seas Kayaking comes up in the first five results for a search on kayaking, that doesn't mean that you have to battle it out with them for dominance. This particular company offers kayaking tours in Puerto Rico and the Florida Keys. If your business is located in Marina Del Ray, CA, you're going after a completely different market. Now, if you search for "Kayaking California," you'll start to get an idea of who your competition actually is. Part of the Xylemark service is thoroughly researching specific keywords and identifying your competition.

* Reaching your target audience

Reaching out to prospective clients can be a tricky business - especially with Adventure Marketing. It takes someone familiar with search engine's complicated rules and regulations. There are several key factors that Xylemark focuses on; relevant content, links, and PPC (pay per click). While we build your site up to organically pull search engine's attention, we recommend a supervised PPC campaign to get immediate site traffic. Contact us today for a free site evaluation. If you are in the process of developing a website, we can help you to create a site that conforms to the search engine's standards so you can start ranking right away. We can even refer you to some talented web developers to help you get started.

Reaching your prospective adventurers is a complex task, but well worth the effort. For more information regarding our plans and services, visit

About the Author

At Xylemark, Taylor Hartley writes for and optimizes various websites.

business marketing online in the news
Business Wire - Constant Contact to Present at the 11th Annual Needham Growth Stock Conference

Mon, 22 Dec 2008 08:00:00 GMT
December 22, 2008 -- WALTHAM, Mass. -- Constant Contact(R]), Inc (NasdaqGM: CTCT), a leading provider of email marketing and online surveys for small organizations,...

Catdi, Inc Launches New Marketing Strategies for Houston Area Lawyers and Law Firms

Sat, 10 Jan 2009 20:43:33 GMT
Houston, TX, January 10, 2009 -- -- One of the most cost-effective forms of customer acquisition comes from direct mail campaigns.


Monday, December 29, 2008

The aim of this article was to spread as much information on search engine marketing services as possible. We surely do hope that we have succeeded in it.

Today's search engine marketing services Article
Writing For The Web: How Good Copy Becomes Bad Marketing

When it comes to writing websites, what is good for the search engines is often not good marketing.

Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.

This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You'll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy.

Search engine optimisation (often called SEO) basically means making sure your website ranks highly with Google and other search engines. Google wants to give people the right, relevant information. It does this by reading the copy on your website. If certain words are used frequently, Google will calculate that the site is relevant for that "keyword". When people search for that keyword, Google flags your site as one worthy of consideration.
So, when a copywriter creates his own website, he tries the use the word "copywriter" as frequently as possible.

It's no good just listing the word either. It needs to be in real sentences. What's more, it's much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter.
So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.

Where are your customers in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into benefits for the customer. It's just good marketing.

The copywriter should be explaining how he can increase sales, attract customers, save the client money, provide exceptional service and so on.

The same is likely to happen whatever business you're in. If you're a graphic designer, a client might come to you because they want you to create a professional image for their business.

But they don't search for "professional image", "design impact", or "creativity". They search for "graphic designer." So your copy has to keep mentioning "graphic designer" this, "graphic designer" that.

What's the solution? If you know an easy one, please share the secret. For most organisations and businesses, the answer is going to be a balance.

You need to know how important Google searches are to you. If the answer is "not much" because visitors come from other sources - perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked - then your copy should weighted more towards good marketing, with less emphasis on search engine robots.
But if Google searches are everything to your organisation, then you'll have to play the game by their rules.

Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto benefits for your customer.

It's not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to customers, to benefits. Because that's good marketing.

About the Author

UK copywriter, editor and journalist Simon Townley can be contacted through Or email

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Headlines on search engine marketing services
Bruce Clay, Inc. To Present SEOToolSet Training at Search ... - PR Web (press release)

Mon, 29 Dec 2008 08:06:59 GMT

Bruce Clay, Inc. To Present SEOToolSet Training at Search ...
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SMX is produced by the publisher of the leading news site for search engine marketers, Search Engine Land, and Search Marketing Now webcast series. ...

Catdi Introduces New Comprehensive Marketing Strategies for Law Firms & Lawyers

Mon, 29 Dec 2008 08:19:44 GMT
Houston, TX, December 29, 2008 -- -- As the new year approaches, most law firms reevaluate their previous year's marketing strategies in an attempt to evaluate whether those strategies effectively and ...

Business Wire - Cbeyond Launches a Comprehensive Web Hosting Platform and Search Engine Optimization Tools Enabling Small Businesses to Improve Their Online Brand Presence and...

Mon, 15 Dec 2008 08:00:00 GMT
December 15, 2008 -- Application Enables Small Businesses to Create a Compelling Online Environment ATLANTA -- Cbeyond(R]), Inc. (NASDAQ: CBEY), a leading IP-based...


Thursday, December 18, 2008

This composition on money market rates was written with the purest intention of spreading information money market rates. Let it retain its purity.

money market rates Items For Viewing

F-Secure Antivirus 2007 - 3 PCs

F-Secure Antivirus 2007 - 3 PCs
With F-Secure® Anti-VirusTM 2007, you can open e-mail attachments and use your computer without any fear of virus infections, spyware intrusion or malicious programs that can take over your computer. F-Secure Anti-Virus has been designed to automate all key tasks required to keep your computer and data safe from viruses - it's so easy, all you have to do is install and forget about it. System Requirements: Processor: Minimum Intel Pentium III 600 MHz. Windows XP Home Edition Windows XP Professional Windows 2000 (Workstation only). Memory: Minimum 256 MB RAM. Disk Space: Maximum 500MB during installation. Browser: Minimum Internet Explorer 5.0. CD and Internet connection. Format: WIN 2000,XP

Customer Review: Very good product

Very easy to use. I'd reccomend this to anyone looking for better than average protection. Lot's of top reviews by PC mags, and ratings organizations, so it looked like a good one to try. It was easy to install, and it does not bother me once running, it just does it's thing. I'm very happy with this product.

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the Fed's Historic Move

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TEXT-Norway central bank statement on interest rates - Forbes

Wed, 17 Dec 2008 13:42:36 GMT

CEP News

TEXT-Norway central bank statement on interest rates
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Market participants expect further rate cuts among most of our trading partners. - Premiums in money market rates abroad have edged down, but are still high ...
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Homeowners scrambling to refinance mortgages now at lowest rates since early 1960s

Thu, 18 Dec 2008 15:41:30 GMT
Homeowners around the country are scrambling to refinance their mortgages at the lowest rates since the early 1960s as the economy staggers through what's likely to be the worst recession in decades.


Saturday, November 22, 2008

Giving a word of appreciation or gratitude to this piece of writing on marketing company would be enough encouragement to us to continue producing such informative articles on marketing company.

marketing company For Your Reading Pleasure
9 Tips to Great Design for Your Marketing Materials


1) Dont just hire a good designer. Hire someone who
has had plenty of experience designing business
collateral. Your designer needs to ask you the
right questions about the project. And he/ she
needs to be able to turn the design round
reasonably fast too.

2) Write the copy first. I believe the copy drives the
project. (Unless this is a print ad, in which case
the visual and headline will often dominate).

3) Read your copy word for word to your designer.
Youd be amazed how often designers dont
understand the project because they havent been
properly briefed. Your designer is going to be
expressing in design the same persuasive arguments
that you / your writer will be articulating in words.

4) Ensure that your designer communicates your branding
i.e. the values you are trying to communicate.

5) Check that the copy is easy to read once it has
been laid out by your designer. If the design takes
too much attention to itself, then your readers wont
be following your arguments.

6) A professional designer will give you a creative brief:
he sets out on paper the brief as he understands
it. This includes the brand and the benefits of the
offer in question. The creative brief means
misunderstandings get cleared up before it they are
too expensive to change.

7) Hell then present you with 2-3 design options for
your review, about 3 weeks later.

8) Remember, you arent choosing the color for your
sports car, you are choosing the piece that best
reflects the brand and personality of your company or

9) Finally your designer brings you the finished product.
He instructs printers and oversees production.


How clear and persuasive is your website, brochure copy
or direct mail? Call Neroli Lacey NOW
to win more business TODAY.

CALL ++ 612. 215. 3826
or email:

Ive been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, and more.
Please visit my website:

marketing company and More
Newbury Full Size Headboard or Footboard - Powell Furniture - 976-072

This headboard or footboard comes with an optional extension that you remove for the footboard so that it sits lower. Order 2 for a complete bed and do not use the optional extension for the footboard.

976-072 Features: Full Size Constructed of steel with decorative aluminum castings Fully assembled Finish:

Headboard: 60 1/2" tall, Footboard: 44 1/2" tall

Price: 224.63

Full Size Comforter Set - 10-Piece Premium Pack in Wisteria Pattern - 80JQ611WST

Includes comforter, bedskirt, (2) shams, (2) 18" square accent pillows and maxicale 200 sheet set. Designed specifically with today's kids in mind. The Cozy Kids Collection offers the perfect way to finish any kid's bedroom. Whether you are buying for a discriminating pre-schooler or a teen, we are sure you will be pleased with the high quality and selection of our Cozy Kids Collection. A cool, floral cottage look with a comforter of crisp yellows, greens, and corals in various textures, highlighted by plaid and striped coordinates. 80JQ611WST Features: Comforter: deep quilted with tack and jump style detailing with 16 ozs. of hand packed bonded fiberfill and is made with extra soft brush finish for the ultimate sleep surface Sham: self-backed, envelope style closure Bedskirt: Made with pleated sides/tailored and with split corners to allow for a full 15" drop Accent Pillow: finished with tailored, ruffled or piped detailing as photographed Maxicale Sheet Set: will fit a mattress up to 17" thick Material Content: Comforter: 100% cotton Sham: 60% cotton / 40% rayon Bedskirt: 52% polyester / 48% rayon Accent Pillow: 52% polyester / 48% rayon Sheets: 50% cotton / 50% polyester blend Finish:Wisteria Pattern Dimensions:Comforter: 76" x 91"

Price: 309.00

Allspice Dining Room Furniture Set 1 - Powell Furniture - 358-DINING-SET-1

You will receive a total of 4 chairs.

Comfortable and casual with a light and elegant flair.

Includes: 1 x Allspice Dining Table (358-417) 2 x Allspice Dining Chair (Set of 2) (358-434-SET) 1 x Allspice Buffet with Parquet Top (358-420) 1 x Allspice Hutch with 2 Adjustable Shelves (358-421) Features: Table Features:Tapered legs Coved apron rails Hand matched veneer top Covered with a soft, medium sheen, espresso finish Seats up to 6 in style, add the leaf to make room for 8 Leg and leaf assembly Chair Features:Framed lattice back with an inset upholstered pad Interwoven webbed poly Dacron seat covered in a rich brown 100% microfiber Topped with a stepped edge curved crest rail Supported by shaped tapered legs Finished in a soft, medium sheen, espresso Some assembly required using 10-bolt construction Buffet Features:Tapered legs Hand matched veneer top Pull-out serving shelf Generous fixed base shelf 4 Storage drawers Dark antique brass finished metal pulls All covered with a soft, medium sheen, espresso finish Some assembly required Hutch Features:Framed glass end panels and doors Recessed can lighting 2 Adjustable framed glass shelves Dark antique brass finished metal pulls All covered with a soft, medium sheen, espresso finish Some assembly required putting shelves in place Dimensions: Table: 36"(W) x 54"(D) x 30"(H) Chair: 23 3/4"(W) x 20 1/4"(D) x 40 1/2"(H)
Seat Height: 18 5/8" BUffet: 41 1/2"(W) x 18"(D) x 34"(H) Hutch: 41 1/2"(W) x 18"(D) x 38"(H) Finish:

Price: 1350.54

Globe - 4 Inch Levitating Gold Globe - 6889-1092

6889-1092 Features:Gold and Brown globe ball is suspended in mid-air by an electronically controlled magnetic fieldA built-in computer chip continuously adjusts to atmospheric changes to guarantee the globe remains suspendedCurved frame and baseFinish:Gold / Brown

Price: 59.00

Chest - Braywick Drawer Chest in Light Oak - 88-5272-41

88-5272-41 Features: Constructed of solids woods and wood veneers Made of Eco-friendly Rubberwood solids and veneers done in a multi step light Oak finish Soft contemporary styling Framed inset doors and drawers Handsome decorative detail in shaped edge tops All wood fully finished drawer interiors All drawer glides pre-assembled Satin finished hardware Some assembly required Finish:
Light Oak

38"(W) x 19"(D) x 51 1/4"(H)

Price: 349.00

marketing company Items For Viewing
Sweatshirt Navy Blue " Marketing Officer " Occupations

Sweatshirt Navy Blue " Marketing Officer " Occupations
This is a great sweatshirt. Great gift. All TopExpressions products are made under strict quality controls. 100% cotton, weight aprox 25oz.

Ge Bluetooth Headset Replaceable Aaa Battery

Ge Bluetooth Headset Replaceable Aaa Battery
Marketing description is not available.

Customer Review: What DOESN'T GE do well???

General Electric...I don't know about the rest of you, but upon seeing who made this item I thought to myself 'Really? They make cellphone accessories now?'

Yep. They do. And they make them well.

But not only that, they perfected a concept I'd always been hoping somebody would - a bluetooth headset that allows you to simply swap out AAA batteries at will. Who wants to be talking on their bluetooth and suddenly the thing just dies on them in the middle of a conversation? you need to charge it until eternity. And, of course, the day finally comes when the piece of trash battery included with the headset only holds about 5 minutes of juice. Who wants that? With the AAA battery, it never wears out, it's not all that heavy, and you can replace it whenever you like in about 5-10 seconds. If you're really good you can do it one-handed while driving!

When I said GE perfected this concept, I was serious. The only other AAA-operated bluetooth headsets were both made by Motorola (there's one that runs on a AAAA battery, but I don't feel like spending $15 on a battery that's weaker than a AAA, nor do I feel like smashing open a bunch of 9V batteries to GET AAAA batteries). I own both of the Motorola versions, the H300 and the HS805. The H300 was their first attempt, and it's alright. I could run with it on, but it was incredibly quiet, the earpiece didn't insert into the ear, and it had a tendency to echo the other person's voice back to them. The HS805, the so-called 'upgraded version' of the H300, was simply a piece of junk. It had all the problems of the H300, plus it would fall off my ear if a gust of wind passed nearby. It had all of the problems of the H300 and no improvements whatsoever.

Enter General Electric. This bluetooth you're looking at right now - do you know how many of those problems it has? None. Zero. Zip. And using a long-life AAA battery, it has a MONTH of standby time. 30 DAYS. I hardly need to keep AAA batteries in my car with a life like that, but I do anyway. No echo, no discomfort, yesterday I ran 6 miles with it on and only needed to adjust it 3 times when it wiggled itself loose. It inserts into your ear so you can hear it extra well, and the earpiece is vertically adjustable to your ear's length. The earpiece also allows the weight of the device to be shared between your ear canal and the top of your ear. My ONLY complaint on this device is that it seems to have a difficult time filtering out wind. So outdoor use requires you to face a different direction and while driving you need to point your A/C vent away from your face. Not even a big enough deal to warrant 4 stars, in my book.

The best bluetooth on the market, IMHO, is less than $35. The choice is clear. Hope you all enjoyed this...

Disney CARS Stickers - 4 Sheets

Disney CARS Stickers - 4 Sheets
Each package contains 4 sticker sheets with 12 stickers on each, featuring different characters and emblems from the movie "Cars." Character stickers are about 1 1/2" in size, and emblems are about 1/2".

Endless Referrals, Third Edition

Endless Referrals, Third Edition

The definitivve guide to turning casual contacts into solid sales opportunities

In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."

--Tom Hopkins, author of How to Master the Art of Selling

"Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere."

-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor

"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder."

--Alan Weiss, Ph.D., author Million Dollar Consulting

"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure."

--Dottie Walters, author of Speak & Grow Rich

"A no-nonsense approach to building your business through relationships."

--Jane Applegate, syndicated Los Angeles Times columnist

Customer Review: A pleasant exception to the rule of "empty" business books

A recent editorial in Fast Company Magazine complained about the lack of meaningful and actionable content in many best-selling business and professional development books. The editorial talked about books that, quite simply, fail to deliver on their promise because they are all theory, no detail.

Luckily, some best-selling business books do sell a lot of copies, such as Bob Burg's Endless Referrals that has sold more than 150,000 copies.

And, deservedly so. Not only does Endless Referrals point out the numerous different options available for building referrals, but it describes specific, actionable steps that you can take to implementing a desired strategy.

By being willing to "dirty his hands" with specific details, Bob Burg provides the missing link between good intentions and taking action in a positive direction every day. A great book, extensively underlined when I finished reading it.

Customer Review: Business Builders Must

Good stuff Bob!!

Once youo start reading the common sense contained within becomes a little over whelming, why isn't this stuff taught in schools?


Andrew Fenwick

Sunrider Business Owner

Newcastle Australia

BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed
In an era in which complex marketing theories compete for attention, it is harder than ever to communicate a brand's message. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding, and stay away from needlessly complicated strategies. Drawing on years of experience with some of the world's top brands, he shows how to reach customers and make your brand resonate. He also looks behind the scenes at traditional names like Maxwell House and newcomers like iPod, explaining what they do right--and wrong.

Customer Review: Better the 2nd time

I re-read "BrandSimple" while navigating through airports over the weekend. Remarkably, it was even stronger the 2nd time around, and 1+ years after my initial read. Few books of any genre can make that claim. I was reminded of just how much great, immediately actionable knowledge Adamson has captured in this book. I've worked in branding and marketing for 17 years and feel strongly that BrandSimple should be compulsory reading both for the branding veteran as well as the relative novice. Kudos to Mr. Adamson...

Michael Draznin

Customer Review: Good thinking on "Branding Signals"

This was an entertaining read, especially the depth of case studies. Allen used the term "branding signals" several times in this book, which I found to be nice illustration on how to articulate brand equity. As a former brand consultant and now client, I recommend it as a value-added thought piece.

marketing company in the news
New Classics

Fri, 21 Nov 2008 05:00:25 -0800
New Classics? My buddy Simon Kurt, starring in the forthcoming shortfilm Shuumatsu Dou Datta part 2, recently bought the new Nickelback album and was somehow surprised when he read the sticker on the package: 11 New Nickelback Classics. New classics? How can brand new songs already be classics? By definition, a classic is a creation of the highest excellence. And I doubt this brand new album, which has been out for 3 days now, is already a classic. I’m sure the marketer at the record com

Using Flash Tutorials To Increase Conversions… a $1 Million Idea?

Fri, 21 Nov 2008 20:00:12 -0800
Israeli startup company, EyeView, has raised anywhere from $500,000 to $1 million in seed funding to build technology it says will increase website conversion rates. The big idea? Displaying short Flash tutorials - screencasts, video guides, or any rich media presentation - with a call to action at the end. Presumably EyeView aims to make it easy for marketers to put together such tutorials, but if that’s the big idea… I don’t get it. Technology is nice. Flash videos are nice. But a nice Fla

Radio Host Has Drug Company Ties - New York Times

Sat, 22 Nov 2008 03:51:56 GMT

Radio Host Has Drug Company Ties
New York Times, United States - 4 hours ago
Dr. Goodwin said that in recent years, GlaxoSmithKline paid him more than other companies. He said that he had never given marketing lectures for ...
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